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Write an introduction to an informative and factual blog post titled "Education: A Sacred Marketplace". Education: A Sacred Marketplace By Michael C. Liedtke, The C-word, October 5, 2016 The latest data from the National Center for Education Statistics shows that over the last decade income inequality in the U.S. has increased dramatically—as much as it did during the previous 40 years or so. This phenomenon is not limited to education; we see this in almost all aspects of society. This is not to say that education is the cause of this dramatic shift; however, it is clear that having a degree used to be more of an equalizer for people. I regularly speak with students (and their parents) who are at their wits end because they can't get into the "school of their choice". And I'm regularly asked why this is happening? In short, it's because there has been a paradigm shift in how our society values education. It's no longer solely about the content and knowledge that one acquires—rather it's about where one acquires that content and knowledge. This shift has been driven by the commoditization of education driven by two factors: technology and demographics. Technology has enabled for individuals to "circle back" and connect with their roots (i.e. schools of their choice they attended in the past). This is especially true for my generation since we grew up with technology and we often take that with us into our careers and into our lives outside of work. The second factor, demographics, is shaping how education is occurring and how it will occur in the future. The most recent data from the U.S Census Bureau shows what was already known: everyone wants kids but not enough people can afford them or access them. Over the next 10 years, there will be a shortage of over 30 million people who are ready to enter college—and this number is expected to grow. As a result, colleges are working more collectively to recruit students. The most recent of which is the Power Five Conferences—a collaboration of the ACC, the Big 10, Big 12, Pac 12 and SEC—announcing that they will begin sharing revenue with one another. This shift has resulted in more federal funding for "Free" community college for all high school graduates who maintain a 2.5 GPA and an unweighted 3.0 GPA in math and English classes—regardless of income or family background. This has resulted in an increase of attendees at community colleges. The take away for institutions is that they need to stop feeling guilty about increasing tuition and fees. They need to focus on the experience the student will have at their institutions—whether it's virtual, traditional, or anywhere in between. They need to take advantage of technology advances that are now available. The institutions that do this will be the ones who stand out from the crowd. And students need to understand what institutions are capable of providing them today, tomorrow and down the road—whether it's a degree or just knowledge relevant to their current needs or future aspirations. cfa1e77820
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